Privacy Policy

Purpose and scope of the privacy policy

Carrera Media Group AB (“Carrera, “we”, “us” or “our”) are committed to protecting your privacy in accordance with applicable data protection laws. When we write “you”, we mean you as website visitor, or other relevant third party such as the contact persons of a company or other organisation we are doing business with and the like. The purpose of this privacy policy is to explain how we collect and use your personal data as well as how you can exercise your rights.

What information do we collect and for what purpose?

Purpose. We may use your personal data to:

Categories of personal data

Legal ground

Administer our relationship with you and/or the organisation you represent, e.g. in order to:
  •  enter into a contract with us;
  •  purchase products or services from us; or
  •  communicate with you.
  • Name;
  • title;
  • occupation;
  • social security number;
  • contact details, such as telephone number, address and email address.
Legitimate interest
  • The processing is necessary for us in order to accommodate our legitimate interests to administer our relationship to you or the organisation you represent.
Provide promotional offers and other promotions, competitions or prize drawings.
  •  Name;
  •  email adress;
  •  post adress; and/or
  •  phone number.
Legitimate interest
  • The processing is necessary to administer our and your legitimate interest to administer your participation in price drawings and other activities.
Receive and process your job application.Information in your CV and cover letter, e.g.;
  • name;
  • post adress;
  • phone number;
  • email adress;
  • title;
  • experience
Legitimate interest
  • The processing is necessary in order for us to process your notice of interest.

  • If we want to keep your data for possible future collaborations, we will ask you to consent to this.
Interact with you on our social media accounts, including Facebook, LinkedIn, Pinterest, Instagram, Google+, and SnapChat or on our website.Depending on your interaction on social media or our website, we may process;
  • name;
  • your picture; and/or
  • your interest (like).
Legitimate interest
  • The processing is necessary in order to interact with you in social media or on our website.
Comply with our legal and reporting obligations, such as complying with book keeping and anti-money laundering requirements.
  • Name;
  • account number; and/or
  • country of taxation or foreign tax payer and other customer due diligence information.
Legal obligation
  • The processing is necessary to fulfil a legal obligation that is required from us, e.g. through mandatory legislation
Respond to your inquires and requests.Depending on your inquiry or request, but may include e.g.:
  • name;
  • email address; and/or
  • social security number
Contractual performance and/or legal obligation
  • The processing of your personal data is necessary to contact you and to provide you with requested information.
Carry out user surveys.Depending on the survey, we may process e.g.:
  • name;
  • email address;
  • gender;
  • age (birthday);
  • zip code; and/or
  • preferences/interests.
  • We will ask for your consent in order to administrate your participation.
Use data analytics when you visit our website in order to manage, maintain and improve our website as well as to develop better and more user-friendly services. We collect this personal data by using cookies and other similar technologies. Please see our cookie policy for further details
  • Internet Protocol (IP) address;
  • your login data;
  • browser type and version, time zone setting;
  • location, browser plug-in types and versions; and/or
  • operating system and platform;
Consent and/or legitimate interests.
  • To the extent we don’t ask for your consent (e.g. to the use of certain cookies), we have a legitimate interest in analysing how our website is used in order for us to manage, maintain and improve the website and our services as well as the experience for our users/visitors.

Not all of the personal data we hold about you will always come directly from you. It may for example come from your employer or another organisation to which you belong, a professional service provider such as your accounting professional, a credit reference agency, a regulatory authority such as the Swedish Tax Agency or other publicly available databases.

If you do not provide certain information when requested, we may not be able to perform a contract we have entered into with you or respond to your requests (such as sending you our newsletter), or we may be prevented from complying with our legal obligations (such as our book keeping obligations).

We do not envisage that any decisions will be taken about you using automated means. However we will notify you in writing if this position changes.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Furthermore should we ask for your consent to certain processing of your personal data, our request will contain additional information on that specific processing activity.


In addition to the disclosures reasonably necessary for the purposes identified elsewhere in this privacy policy, we may disclose information about you:

Except as provided in this privacy policy, we will not provide your personal data to third parties.

International data transfers

Personal data that we collect may be stored and processed in and transferred between any of the countries in which we operate, in order to enable us to use your personal data in accordance with this privacy policy.

Your personal data may be transferred to countries outside the European Economic Area which might not necessarily have data protection laws equivalent to those in force in the European Economic Area. However, we will take all reasonable technical, organisational and legal measures to ensure that your personal data is securely processed, providing an adequate level of protection compared to the level of protection offered within the European Economic Area.

Personal information about minors does not purposely process information about children under 18 years of age.

Direct marketing

It is voluntary to subscribe to newsletters and other electronic direct marketing communications. You can unsubscribe at any time via a link in the newsletter.

We do not allow any third party to use your personal data for marketing or communication purposes, unless we have your express consent to do so.

Security of your personal data

We will take adequate security measures to prevent any accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to your personal information. Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

Your rights

Right to access your data

You may instruct us to provide you a copy of the personal information we hold about you. Provision of such information is generally free of charge but may under certain circumstances be subject to the payment of a fee.

Correction, deletion and objection

You may request us to correct any incorrect information we have about you as well as to delete any information that is no longer necessary for the purpose it was collected and/or to object to our processing of your personal data. However, certain legal obligations may prevent us from immediately deleting certain information.

Recall your consent

If we process any of your personal data based on your consent, you may recall your consent at any time.

Opt-out from marketing

You may instruct us not to process your personal data for marketing purposes. In practice, you will usually expressly agree in advance to our use of your personal data for marketing purposes, and/or we will provide you with an opportunity to opt-out of the use of your personal data for marketing purposes. You can also instruct us not to use your personal data for marketing purposes by email at any time.

Data portability

You may exercise your right to data portability, in certain circumstances, by transferring the personal data that you have provided to another controller.

Lodging complaints

You may lodge a complaint with a competent supervisory authority at any time if you are of the opinion that we process your personal data in breach of applicable data protection laws.

How long we process your personal data

We will only keep your personal data as long as necessary in order for us to achieve the purpose it was collected for or as required in order to comply with any mandatory retention periods under applicable law.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.


We use cookies and similar technologies on our website. You can set your browser to reject all or some cookies, or to alert you when websites set or access cookies. If you choose to reject cookies, you may still use our website; however, your access to some functionality and areas of our website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.

Third party websites

Our website contains links to other websites. This privacy policy does not cover the links within our website lining to other third party websites and we are not responsible for the privacy policies of such other third party websites.

Policy amendments

We keep this privacy policy under review and we may update it from time to time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes. This privacy policy was last updated on January 14th 2019.

Contact us

If you have any questions or requests relating to this privacy policy or our processing of your personal data, please contact us by using any of the below contact channels:

Carrera Media Group AB (company reg. no. 556785-8070)

7A Posthuset, Vasagatan 28

111 20 Stockholm, Sweden

Email: [email protected]

We have also appointed a data protection officer, who may be contacted directly via email: [email protected]