Since inflation soared, consumers are more savvy than ever when it comes to finding deals. They’re constantly on the lookout for the best discounts and promotions, and they know how to get what they want.
So, what are the types of promotions that customers really love? According to a recent study by Prisjakt Consumer Compass for Q1 2024, the answer is clear:
General discounts: These are the most popular type of promotion, with 63% of respondents saying they’re most likely to take advantage of them.
Member prices: These are special discounts for loyal customers, and they’re attractive because they feel exclusive.
Multi-purchase offers: These promotions encourage customers to buy more, which can be a great way to boost sales.
61 percent of consumers use promotional offers for more than every fourth purchase
And 26 percent do so for more than half of their purchases. At the same time as the shopping budget starts to increase again.
“The economic uncertainty that marked last year seems to be turning to a more easily planned everyday economy where many can breathe a sigh of relief. This is reflected in the consumers’ average budget of SEK 11,242 for the purchase of physical goods in the first quarter of the year, a substantial increase from both the previous quarter and the same period last year, says Isabella Ahmadi, consumer expert at Prisjakt, in the report.”
Prisjakt Consumer Compass for Q1 2024
Reach your customers in their preferred channels.
According to the study, the majority of respondents (44%) prefer to be notified about promotions through the store’s website. But E-mail is also a very popular channel, with 37% of respondents saying they want to be notified through email. Price comparison services are another popular option, with 26% of respondents saying they prefer to find promotions there. Radio and influencers are not as effective, with only 1% of respondents saying they want to be notified through these channels.
Where consumers use promotional offers:
So there you have it!
The best converting channel outside your webpage, according to prisjakt.nu, is Email ! Read more about it at ehandel.se or get in touch to and start growing your email list